A new Marriott Bonvoy survey reveals 91% of Americans intend to travel in 2026, with nearly half planning more trips than in 2025. Two-thirds of respondents prioritize travel experiences over material purchases this year. Most Americans seek meaningful connections, with 55% hoping to spend more time with loved ones and 46% looking forward to new dining experiences. Rest and recharging ranks as the most valuable travel benefit for 57% of travelers. Domestic road trips and local weekend getaways each appeal to 44% of respondents for 2026. Hotel loyalty programs remain important, with 52% enrolled in at least one program. Among millennials, 70% would sacrifice dining out for six months rather than skip vacation. (Story URL)
PHONE TOPIC: What vacation would you love to take next year?
